Babia Clothing

Babia is a sustainable clothing brand made in Portugal for people that enjoy an outdoor lifestyle. The name comes from a Spanish saying that means having your head in the clouds. This state of mind conforms the core brand idea: a new kind of freedom, with a special connection to nature; an attitude to the world. This is visually represented by repetition of words, flexible layouts and a tone of voice influenced by the climate movement.

■ Brand Identity          ■ Art Direction

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© Susana Rios